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     BBC Worldwide appoints Most Management as the North American licensing agent    
     Author:  MikeD
     Dated:  Sunday, October 22 2006 @ 06:21 PM EDT
     Viewed:  1,553 times  
    Doctor Who News

    Link: BBC Worldwide Press Releases - BBC Worldwide appoints Most Management as the North American licensing agent for Doctor Who (Canada)

    BBC Worldwide announced today the appointment of Most Management as the exclusive North American licensing agent for Doctor Who.

    MOST MANAGEMENT LLC, a Los Angeles based agency, will act as the licensing agent for the Doctor Who franchise, including the new Doctor Who series, currently airing on The CBC (Canadian Broadcasting Corporation) in Canada, as well as the classic Doctor Who library. Classic episodes of Doctor Who air on BBC Kids.

    The CBC will broadcast the second season of Doctor Who this fall beginning on 9 October. Season one and the "Christmas Invasion" episode aired in Canada to critical acclaim and impressive ratings last year.

    "We are excited to work with MOST MANAGEMENT on new and unique products for one of BBC Worldwide’s longest-running and most successful franchises," said Julia Posen, Sales Director, Children's, BBC Worldwide.

    (continues below)

    "We want the fans in North America to have the opportunity to be a part of the Doctor Who phenomenon that has captivated UK and European audiences for over 40 years now."

    "With the success of the new Doctor Who series on the CBC, the market on this side of the pond has definitely grown exponentially with this evergreen franchise," stated Marc Mostman, president of Most Management.

    "We are committed to building a line of high quality licensed products for North American audiences that captures the Doctor Who experience."

    MOST MANAGEMENT plans to implement strategic partnerships with top tier companies, including toy and collectible manufacturers, apparel companies and specialty retailers, with the goal of launching a coordinated marketing program in conjunction with Season 2 of the new series.

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