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Many of these projects have many months or even years of development and have enough time to have the marketting folks to do their research and focus groups, etc. This deal was only finalized last month. I also would would have liked to have seen some promotion by now, but I suspect next weekend will be the the beginning of the marketting effort. There are rumours that there will be a showing of an episode at NY's Comiccon, which sounds like a good a time as any to start.
Taras
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"Dizzy, Dalek" — Human Factor Daleks, Evil of the Daleks